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Profitability ratiosAnalyst
Margins plus return on assets and invested capital.
What you’ll enter
- Revenue
- Cost of goods sold
- Operating income (EBIT)
- Net income
- Total assets
- Invested capital
- Tax rate
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The formula
ROIC = EBIT × (1 − tax) ÷ Invested capital
Margins show how much of each sale becomes profit. ROIC compared with WACC tells you whether a company creates value.